yes, men do it too. And rightly so, we add. In fact, men's requests for cosmetic retouching, especially to hide the signs of ageing, are constantly increasing. Indeed, men are increasingly taking care of their appearance by using targeted products and undergoing anti-ageing aesthetic treatments. In short, aesthetic medicine is no longer the exclusive preserve of women.

Botox

In particular, the treatment of choice for treating wrinkles on men is botox, or botulinum toxin, with 85% of operations on men and an increase of 19% compared to 2016. A valuable beauty ally, it is used to erase glabellar wrinkles (on the forehead) and periocular wrinkles (the so-called 'crow's feet' around the eyes).

How it works

Botulinum is a protein that, once injected, is able to block the connection between nerves and muscle tissue for a certain period of time, usually six months . Inpractice, botulinum toxin worksby paralysing the mimic muscles, thus temporarily erasing wrinkles and smoothing the features .Once injected into the muscles, it interferes with the release of substances mediating the motor impulse between nerve and muscle. This causes a smoothing effect on the skin and thus on wrinkles.

The treatment takes only a few minutes and the effect starts to be seen after a week and lasts from 6 months to a year. Overall, the face is rejuvenated, with the features smoother and wrinkles significantly reduced. If used correctly, Botox is in short excellent for a more relaxed and less tired appearance.

Filler

The demand for fillers for men is also on the rise, with 13% more than in 2016. While botulinum toxin paralyses and relaxes, fillers fill and hydrate wrinkle furrows .Based on completely reabsorbable hyaluronic acid, fillers are used to restore facial volumes, redefine the jawline, augment and lift cheekbones, smooth out wrinkles and folds that form on the sides of the nose, but also to increase lip volume. The result of the male filler is immediate and long-lasting. The session is short. The hyaluronic acid is injected through a thin, painless, pointless cannula, which distributes the product optimally.

In short, having finally abandoned the old vision of the man who does not care about his beauty for fear of undermining his virility, more and more male patients are knocking on the door of the doctor or cosmetic surgeon. Indeed, perhaps in a little while there will be cries of overtaking!