Requests for touch-ups, possibly minimally invasive, without side effects and with natural results, are on therise among Italians.Young people are also becoming increasingly infected by this, as they now devote much more attention to maintaining and caring for their appearance than in the past. Fear of the scalpel, fear of the results and post-operative pain are the factors that drive them towards softer retouching. New technologies are increasingly helping us to respond well to these needs, as is regenerative medicine , which is one of the most interesting areas of cosmetic surgery today.

For the rejuvenation of the face and neck, for example, a much less invasive procedure than the classic face lift can be used. This is the 'minilifting', a technique that allows tissue to be lifted with a minimally invasive approach and less tissue exposure, with long-lasting results and under local anaesthesia. It is a viable alternative to a face lift that offers results beyond expectations.

Fillers and botulinum toxin are also very valid and sought-after anti-ageing treatments that offer natural and harmonious results, do not distort expressiveness but help to erase and prevent the signs of ageing and to live one's age in the best possible way. Hyaluronic acid fillers are excellent for restoring moisture and firmness to the skin and for restoring volume. Botulinum toxin, when dosed appropriately, can correct wrinkles and sagging. The laser is an excellent ally for correcting spots and dyschromia. In general, it is thus possible to obtain a true renewal of the face without distorting it or depriving it of its expressiveness.

As far as the body is concerned, requests focus on 'difficult' areas such as the abdomen, inner thighs, waist, knees and arms, where it is possible to intervene with soft methods combining injective treatments with the modern technologies available today.

Finally, there are also requests for rejuvenation of the genital area. Minimally invasive approaches consisting of injections of hyaluronic acid or exploiting the regenerating efficacy of radiofrequency can also be applied for these cases.